Close Menu
Today's Dietitian MagazineToday's Dietitian Magazine
  • Magazine
    • Current Issue
    • Issue Archive
    • Subscribe
  • Articles
    • Heart Health
    • Diabetes
    • Food Allergies
    • Nutrition Support
    • Supplements
    • Weight Management
    • Sustainability
    • Foodservice
    • Nutrition by Age
    • Professional Growth
  • Continuing Education
  • Symposium
  • Enewsletter
  • More
    • Events
    • Careers
    • Guides & Showcases
    • Toolkits
    • Gift Shop
    • Resources
    • Reprints
    • Writers’ Guidelines

Newsletter Signup

Facebook X (Twitter) Instagram LinkedIn
Trending
  • Life After Antiobesity Medications
  • Preventing and Treating Diabetic Retinopathy
  • Popular Herbal Supplements for Athletes
  • The Impact of Regenerative Agriculture
  • CPE Monthly: The Influence of Omega-3 Fatty Acids on Inflammatory Markers in Metabolic Syndrome
  • Editor’s Spot: Sculpting Behavior
  • Education: Nudging Healthier Habits
  • Food for Thought: Which Processed Foods Deserve a Spot on Your Plate?
  • About
  • Advertise
  • Contact
Facebook X (Twitter) Instagram LinkedIn Threads
Today's Dietitian MagazineToday's Dietitian Magazine
CURRENT ISSUE
October 2025
Subscribe
  • Magazine
    • Current Issue
    • Issue Archive
    • Subscribe
  • Articles
    • Heart Health
    • Diabetes
    • Food Allergies
    • Nutrition Support
    • Supplements
    • Weight Management
    • Sustainability
    • Foodservice
    • Nutrition by Age
    • Professional Growth
  • Continuing Education
  • Symposium
  • Enewsletter
  • More
    • Events
    • Careers
    • Guides & Showcases
    • Toolkits
    • Gift Shop
    • Resources
    • Reprints
    • Writers’ Guidelines
Today's Dietitian MagazineToday's Dietitian Magazine
Home » Adding More Healthful Ingredients to Sports Nutrition Products

Adding More Healthful Ingredients to Sports Nutrition Products

Today's DietitianToday's Dietitian4 Mins ReadSeptember 16, 2025
Share Facebook Twitter LinkedIn Threads Email Copy Link
Share
Facebook Twitter LinkedIn Threads Email Copy Link

By Maura Keller

The sports nutrition industry is big business. By 2018, sales of sports nutrition supplements will reach $6.17 billion, according to a recent report from Global Industry Analysts.

Historically, sports nutrition products have included ingredients such as creatine, caffeine, and whey protein to boost athletic endurance, enhance physical strength, improve exercise recovery, and adapt to the rigors of intense training. And while many of these products, known as ergogenic aids, are benefitting athletes, many sports nutrition companies are trying to improve them by adding vitamins, minerals, and other healthful ingredients such as probiotics and glycerol to promote them as being “good for your health.”

“These [sports nutrition] supplements are still some of the most popular on the market,” says Amy Goodson, MS, RD, CSSD, LD, a board-certified sports dietetics specialist. The essential amino acid creatine promotes anabolism, increasing muscle mass to help athletes build greater strength during weight training workouts. And caffeine is the principal player in most preworkout powders, energy drinks, and weight-loss aids.

Sports nutrition companies are adding ingredients to products because of consumer demand for all-natural supplements and their desire for better health and wellness. “With the general public focusing its attention more on ‘natural,’ the supplement industry also wants to shift toward the natural side to maximize sales,” says Nathan Drendel, MS, RD, LD, CIC, a wellness dietitian with ProMedica Wellness in Ohio. “Many supplement companies just toss in extra ingredients that are currently trending, not only to grab new customers, but also to continue to evolve their product line.”

Vitamin D
For example, companies are adding vitamin D because many athletes don’t get adequate amounts in their diet and therefore have insufficient blood levels. Vitamin D aids calcium absorption. “It helps maintain a healthy blood pressure and can relieve chronic fatigue,” Goodson adds.

Because many athletes have vitamin D insufficiencies, Drendel says, it’s important for sports dietitians to recommend they have their serum vitamin D level status evaluated routinely, aiming for a serum 25-hydroxyvitamin D concentration greater than 32 ng/mL (preferably 40 ng/mL). Obtaining vitamin D via sun exposure (twice weekly for roughly 10 to 30 minutes), via dietary sources (eg, fatty fish, cod liver oil, low-fat dairy), or supplements (1,000 to 2,000 IU of vitamin D3 daily) seems to be advisable for the general population as well as athletes, he says.

Probiotics
Sports nutrition manufacturers are adding probiotics to promote gut health while enhancing athletic performance. “It’s possible that the beneficial bacteria in the gut may help athletes increase protein absorption and utilization, thus allowing them to maximize results from an elevated protein intake,” Drendel says.

Glycerol
Furthermore, companies are adding glycerol to nutritional supplements to slow dehydration during workouts. “Glycerol is marketed as a dietary aid for ‘hyperhydrating’ the body by increasing blood volume and helping to delay dehydration,” Goodson says. “Therefore, athletes training and competing in hot, humid environments may be interested in glycerol’s claims that it can increase blood volume, enhance temperature regulation, reduce dehydration, and improve exercise performance in the heat.”

Safety Concerns
While it’s OK for athletes to take performance-enhancing nutritional supplements, Goodson says, it’s better if they get their nutrients from food first. Then, if they’re not seeing the results they want, they can add a supplement.

Choosing food first also can help athletic clients avoid taking supplements that could contain banned substances. “Unfortunately, no one regulates the supplement industry, so there’s no one checking to see what’s in the product and comparing that to what’s on the label like the USDA and FDA do with food,” Goodson says. “So many substances may be laced with [illegal] ingredients, depending on where the supplement was made. For everyday exercisers, this may not be a problem, but for high school, collegiate, and professional athletes, this is a huge deal, as they are randomly drug tested.”

To avoid products that may contain illegal or banned substances, RDs should recommend clients buy supplements that have been tested by NSF Certified for Sport. It tests the quality and purity of the supplement’s lab to ensure nothing illegal was produced. “Thus athletes can feel safe taking these products, although they’re still taking supplements at their own risk,” Goodson says.

Before discussing sports supplements with clients, Drendel suggests dietitians focus on the science behind the sports nutrition supplement and not on what has the flashiest ads or largest marketing campaign behind it.

“Aside from scientific validity, safety also is critical,” he says. “With the increasing number of isolated compounds our science community is studying, we’ll continue to see a flourishing market of sports nutrition products. This, undoubtedly, will focus on weight loss, muscle building, as well as overall health.”

— Maura Keller is a Minneapolis-based writer and editor.

Share. Facebook Twitter LinkedIn Threads Email Copy Link
Previous ArticleSitting Time Associated With Increased Risk of Chronic Diseases
Next Article Community Approach Effective in Fight Against Diabetes
Today's Dietitian

Related Posts

Enews

Positive Childhood Experiences Protect Against Disordered Eating

September 19, 2025
Enews

Misinformation in Maternal Health: Flawed Drug Advice May Discourage Breastfeeding

September 19, 2025
Enews

The Midlife Turning Point

September 19, 2025
Featured Toolkits
View All
The Beef Nutrition Education Hub
Sponsored By
The Beef Nutrition Education Hub
U.S. Soy Dietitian Toolkit
Sponsored By
U.S. Soy
Canned Beans Modular Toolkit
Sponsored By
Canned Beans

Featured Guides & Showcases

View All

2025 Wellness & Prevention Resource Guide
2025 March Product Spotlight
2025 May Product Spotlight
2025 June/July Product Spotlight

Newsletter Signup

Social Media
  • Facebook
  • X
  • Instagram
  • LinkedIn

The leading independent source for news, information, research, and industry trends among the nation’s influential community of nutrition professionals.

1721 Valley Forge Road #486, Valley Forge, PA 19481
Phone: 1-800-278-4400

Facebook X (Twitter) Instagram LinkedIn Threads

Newsletter Signup

  • Home
  • Subscribe
  • About
  • Contact
  • Advertise
  • Privacy Policy
  • Terms & Conditions
© 2025 Great Valley Publishing Company. All rights reserved.

Type above and press Enter to search. Press Esc to cancel.