November 2007
The
Art of Food Science: Capturing Attention Through Innovation
and Design
By Mary Anne Clairmont, RD
Today’s Dietitian
Vol. 9 No. 11 P. 50
With an eye toward nutrition and environmental
trends, food scientists have their finger on the pulse of Americans’
appetite for new and innovative products.
What do RDs and food scientists have in common? Analyzing both
professions yields interesting similarities and differences.
RDs study food and nutrition sciences, foodservice systems management,
business, economics, computer science, culinary arts, sociology,
communications, biochemistry, physiology, microbiology, anatomy,
and chemistry to prepare for their careers. They focus on the
health of humans throughout the life cycle and apply their knowledge
of nutrition and food to improve people’s health.
“Food scientists study the chemical composition
of food and food ingredients; their physical, biological, and
biochemical properties; the microbiology of foods; and the interaction
of food constituents with each other and their environment,”
according to Penn State University’s food science department.
Further, “Food science integrates and applies knowledge
within the disciplines of chemistry, engineering, biology, and
nutrition to preserve, process, package, and distribute foods
that are nutritious, wholesome, affordable, desirable, and safe
to eat.” The food scientist focuses on the development,
safety, quality, and wholesomeness of food.
Often, food science and food technology are
used interchangeably, but the Institute of Food Technologists
defines each distinctly: “Food science is the discipline
in which the engineering, biological, and physical sciences
are used to study the nature of foods, the causes of deterioration,
the principles underlying food processing, and the improvement
of foods for the consuming public. Food technology is the application
of food science to the selection, preservation, processing,
packaging, distribution, and use of safe, nutritious, and wholesome
food.”
The food scientist studies the properties of
food, and the RD studies how food affects the human body. Both
professions exist on a continuum and inevitably overlap; however,
they have different focuses. While the food scientist aims to
preserve and protect foods, the RD aspires to promote people’s
health via foods and nutrients. The food scientist optimizes
food quality, ensures its safety for humans, and is an indispensable
player on the team of food professionals.
Despite their differing job responsibilities,
RDs and food scientists have the same goal: to make it possible
for people to have the food and knowledge needed to eat well.
The Key to Success
in Food Technology
Food processing is a competitive business. Companies implement
integrated resource management to maintain a competitive edge.
Integrated resource management enables companies to coordinate
timing, quantities, and food product design for new products.
Through proper resource management, the company can turn out
the right product on the first try. This is crucial to staying
on top of the food manufacturing field.
Producing new, innovative merchandise that entices
customers to buy while meeting consumer needs is one key to
success in food manufacturing. It is in this area that the food
scientist can make or break a company and determine its bottom
line.
“Consumers want foods without all the
‘bad’ things that make them taste good, yet they
expect healthier foods to taste just as good as the ‘bad’
ones,” says Bridgett McCune, a food technologist at Dreyer’s
Grand Ice Cream in Bakersfield, Calif.
The Art of Packaging
Whether you pick up a jar of salsa at the market, a can of pâté
at a gourmet boutique, or a carton of milk at the minimart,
you are handling containers that were designed and planned down
to the smallest detail by food packaging experts.
Manufacturers generally use four types of material
for packaging food: glass, metal, plant material (paper and
wood), and plastic. When choosing packaging material for a product,
food manufacturers consider the impression it may give the consumer.
They know that packaging may determine whether the consumer
purchases their product or their competitor’s product.
Each packaging material has positive and negative
features. Metal is heavy. Glass is breakable. Paper absorbs
fluids. Plastic is expensive. On the other hand, glass is desirable
when displaying a product to the consumer. Light paper is perfect
for packaging heavy products. Metal is sturdy and keeps food
intact for a long time. Plastic containers can be opened and
resealed to prevent spoilage.
The food scientist works with a team to determine
the best product packaging. Apart from containing food, packaging
must fit a product and improve it in some way. Understanding
a product’s chemical qualities and the best environment
for it is crucial to determining its packaging. Does the food
require a certain environment to extend its shelf life? What
do the product’s shipping needs dictate? How can it best
perform once the consumer opens it? Also, how well does the
packaging sell the product?
A bottle, for example, keeps light, germs, and
oxygen out of food, and it is a product’s primary marketing
tool. Nutrition information, as well as product information
that appeals to the customer, is placed on the label. The food
packaging industry considers customer convenience a major factor
in new packaging materials and procedures. As the baby boomer
generation ages, greater numbers of people than ever before
are experiencing difficulty when opening food packaging. Some
companies have responded by improving their packaging to accommodate
seniors’ needs. For example, Sunsweet prune juice recently
recognized that seniors account for a large portion of its consumer
base. In response, the company made its 64-ounce terephthalate
bottle easier to handle, lift, and pour by introducing a new
design.
Food scientists have even gone beyond the basic
four packaging materials as consumer demand for environmentally
friendly products drives the industry. NatureWorks polyactic
acid is derived entirely from corn and is renewable and compostable.
The product is formed into a clear thermoform tray to hold pasta
from Biorigin S.p.A., an Italian organic pasta maker. Pasta
packaged in such a way is what the manufacturer touts as “a
complete natural-in-natural solution.”
According to “Food Packaging: The Ultimate
Wrap Up,” USDA scientist Tara McHugh and colleagues have
invented edible food wraps made from fruits and vegetables.
These thin, flexible films preserve foods and can be substituted
for aluminum foil or plastic wrap, without environmental harm.The
wraps might also be used to enhance the flavor of foods, such
as a pork chop wrapped in a paper-thin apple film, which when
heated would become a glaze.
Organic food packages solve one more problem
food technologists face when developing packaging. Scalping,
a chemical reaction at the molecular level, occurs when food
interacts with packaging and the product loses its flavor, tastes
funny, or both, according to an article in Comprehensive
Reviews in Food Science and Food Safety. Organic
packaging that complements the taste of food eliminates scalping.
Product Development
Product development is an exciting area for food scientists
because they work to achieve the impossible. McCune recently
tackled one challenge at Dreyer’s. Cream and sugar give
ice cream its unique characteristics, but texture, mouthfeel,
and flavor depend on the proportions of these ingredients, as
well as processing. If the manufacturer changes any of these
variables, the product will not be the same. For example, if
a manufacturer makes ice cream using artificial sweetener without
compensating for the characteristics of sugar, the end product
will not be the creamy dessert with which consumers are familiar.
We have witnessed the evolution of low-fat ice cream, ice milk,
low-sugar ice cream, and frozen yogurt over the past decades.
These products went from foods to avoid to pretty tasty substitutes.
Although consumers demand products with less
calories and fat, they sometimes end up with more sugar anyway.
They still need guidance in choosing products that meet their
unique health needs. Many RDs are familiar with the scenario
of the client with diabetes who is using what he believes is
a dietetic, diabetic, or calorie-free ice cream. The client’s
out-of-control blood sugar level leads to a closer look at the
food labels. The ice cream he is buying may be lower in fat
but no lower in carbohydrates than the regular product. The
client could be better off with regular ice cream because he
would eat less carbs per portion and the increased fat would
help release the sugar more slowly into his system, resulting
in better blood sugar control.
A client may find a product with less sugar
and total carbohydrates, but it may not have a good taste and
texture. With new product development, however, the search for
tasty low-sugar ice cream may end. McCune recently worked with
another food scientist who developed a brand of Edy’s
low-sugar ice cream with the taste and mouthfeel of the real
thing. McCune says she accomplished this through a special process
and reduced the addition of many of the ingredients used in
low-sugar ice cream that simulated the properties of regular
ice cream. This secret process is now patented by Dreyer’s.
Although the food manufacturing industry acts
in response to customer demand for foods that promote better
health, consumers often do not know what they really want. McCune
cites examples of the recent trans fat debates that have caused
some hysteria among consumers. She says that some companies
solved the trans fat problem by producing products with saturated
fats. From a health standpoint, is that truly a solution? In
some cases, perhaps the focus should be to move toward products
with minimal processing combined with healthy eating practices
rather than searching for the “magic bullet.”
Nutrition Labeling
As a food scientist, McCune is responsible for accurate nutrition
labeling of the company’s products. She must maintain
current knowledge of labeling regulations and know how to interpret
them. McCune uses food science technology to ensure that food
labels accurately represent products.
From the molecular structure of foods to the
product’s storage container and the information printed
on the label, the food scientist controls, monitors, and develops
foods literally from the inside out. They produce new products
and ensure they are packaged and transported safely, attractively,
and within the governmental regulations for security as well
as sanitation. Food scientists work with marketing and customer
satisfaction in mind as they apply scientific principles to
improve and develop food products. They understand market trends,
national security, and their companies’ bottom line. This
is truly a diversified profession whose professionals must daily
utilize critical thinking to keep Americans well-fed.
— Mary Anne Clairmont, RD, owns Take
Two Nutrition in Plymouth Meeting, Pa. She is currently a graduate
student pursuing a degree and licensure in mental health counseling.