Added Sugar Label Cost-Effective Way to Improve Health,
Save Money

The FDA’s mandatory added sugar labeling policy for packaged foods and beverages, set to take effect between 2020 and 2021, could be a cost-effective way to generate important health gains and cost savings for both the health care system and society in the United States, according to a new modeling study led by researchers from the Friedman School of Nutrition Science and Policy at Tufts University and the University of Liverpool. The analysis is the first to estimate the potential health and economic impacts of the new label.

In 2016, the FDA announced several mandatory changes to the Nutrition Facts label in order to provide consumers with enhanced nutritional information. Among the changes was adding the grams and percent DV of added sugar content, which would help consumers limit calories from added sugar in accordance with the recommendations of the 2015–2020 Dietary Guidelines for Americans.

The study, published in Circulation, estimates that the FDA’s added sugar label could prevent or postpone nearly 1 million cases of cardiometabolic disease, including heart disease, stroke, and type 2 diabetes, over a 20-year period. When combined with possible industry reformulations to reduce added sugar content in packaged foods and beverages, the label could prevent or postpone nearly 3 million cases of CVD and diabetes over the same time period. Cost-effectiveness of each scenario was evaluated from a health care perspective (accounting for policy costs and medical costs) and from a societal perspective (further accounting for informal care costs and lost productivity costs). Both scenarios were estimated to be cost-effective within five years and cost saving within seven years.

Specifically, the analysis estimates that the added sugar label could do the following:

• prevent or postpone 354,400 cases of CVD and 599,300 cases of diabetes;
• gain 727,000 quality-adjusted life-years; and
• save $31 billion in net health care costs and $61.9 billion in societal costs. Policy costs were estimated to be $1.7 billion.

Taking into consideration possible reformulation by the food industry, the analysis yielded greater corresponding gains, estimating that the new label could do the following:

• prevent or postpone 708,800 cases of CVD and 1.2 million cases of diabetes;
• gain 1.3 million quality-adjusted life-years; and
• save $57.6 billion in net health care costs and $113.2 billion in societal costs. Policy costs, including industry reformulation costs, were estimated to be $4.3 billion.

“The added sugar label is an important policy step toward reducing consumption of foods and beverages with high added sugar contents, improving health, and lowering health care spending,” says Renata Micha, PhD, RD, the study’s cosenior and corresponding author and a research associate professor at the Friedman School of Nutrition Science and Policy at Tufts University. “These findings have important implications for individuals, policy makers, and the food industry alike. Modest industry reformulation would be a powerful way to maximize potential benefits, highlighting industry’s critical role in being part of the solution.”

While some companies have begun listing added sugar content, the 2018 deadline for compliance has been extended to 2020 for large manufacturers and 2021 for small manufacturers.

“Informing consumers about what is in their sugary drinks, cakes, and sweets will help them decide what they want to eat for their health now and later,” says Martin O’Flaherty, MD, PhD, cosenior author and a professor in epidemiology at the University of Liverpool. “Full implementation of the label before 2021 could help maximize health and economic gains.”

The researchers note that Americans consume more than 15% of their total calories from added sugars and overconsumption of added sugars is linked to an increased risk of cardiometabolic diseases. These diseases pose large health and economic burdens for society and the health care system. Food labeling could be an effective strategy to support informed consumer choice and reduce added sugar intake, while further stimulating industry reformulation, as supported by recent experience with trans fat labeling in the United States.

The researchers used a validated microsimulation model called IMPACT to estimate the potential health impact, costs, and cost-effectiveness of the FDA’s added sugar label based on the two scenarios, which were compared with a “no intervention” baseline scenario over a 20-year timeframe (2018–2037). The model generated a sample representative of the US adult population and utilized data from the two most recent National Health and Nutrition Examination Survey cycles (2011–2014), the Centers for Disease Control and Prevention’s CDC WONDER public health data system, meta-analyses, and other validated sources.

The model evaluated health benefits and cost savings from cardiometabolic health outcomes; increased health care costs from competing diseases could reduce cost-effectiveness, while other health benefits would further contribute to health gains and cost savings.

— Source: Tufts University