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This activity is accredited through Bayer (CDR Activity #152393) | ||||||
Gene editing, like other agricultural technologies, creates an enormous communication challenge. Registered dietitians will be deeply involved in the discussion, often through direct communication with consumers or consumer groups. To appropriately engage consumers, RDs will need a thorough understanding of how human critical thinking succeeds, and how it fails. Decades of research in behavioral science suggest that some predictable patterns of discussion about gene editing will emerge. Join Dr. Jason Riis and Dr. Brandon McFadden on January 23, 2020, from 2-3 p.m. ET for an interactive webinar that builds on a 2019 survey of the Today’s Dietitian readership pertaining to critical thinking. Dr. Riis will discuss the results of that survey, as well as describe discussion patterns and reference specific examples from current commentators. Dr. Riis and Dr. McFadden will discuss specific concepts and communication tactics to help RDs identify and engage in various types of consumer discussion. Learning Objectives
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About Our Presenters Dr. Riis is also a Senior Fellow at Wharton's Behavior Change for Good Initiative. Before founding Behavioralize, Jason had a 20 year academic career, including many years as a faculty member at Wharton (University of Pennsylvania) and at Harvard Business School. His Ph.D. is in Cognitive Psychology from the University of Michigan, and he was a post-doctoral fellow for Nobel Laureate Daniel Kahneman at Princeton University. Brandon McFadden is an assistant professor of Applied Economics and Statistics at the University of Delaware. He is also an affiliated faculty member at the Center for Experimental and Applied Economics. His research interests include food choice, perceptions of food, and asymmetric information. He teaches courses related to Food Retailing and Consumer Behavior and Establishing and Managing a Food Agribusiness Enterprise. For more information on his recent publications and presentations, visit his webpage here. Brandon received his Ph.D. in Agricultural Economics with a minor in Statistics at Oklahoma State University with advisor Dr. Jason Lusk. |
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About Our Sponsor |
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Disclosures Jason Riis, PhD, reports the following relevant disclosures: Consultant - Ajinomoto, Bayer Crop Science, Conagra Brands, Produce for Better Health, FMC, Texas Beef Council, and Weight Watchers. Brandon R. McFadden, PhD, reports the following relevant disclosures: Consultant - Bayer Crop Science, Institute for Justice, and Texas Beef Council. View our disclosure policy. |