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Join Toby Amidor, fellow dietitian, 2018 recipient of the AND Media Excellence Award, and Wall Street Journal best-selling cookbook author, for a 3-hour workshop on Sunday, May 19, 2024, from 10 a.m. – 1 p.m. to learn the art and science of building relationships with the media. Registered dietitians ARE the nutrition experts and must understand how to educate consumers through nutrition facts that combat myths and fads. Toby will share her experience on how to get started working with the media (with a focus on editorial media) and will explain trusted techniques and best practices to control the message and the interview. From creating sound bites and quotes that are educational and memorable, to helping navigate questions and responses on controversial nutrition topics – including processed food, sugar and center-of-the-store nutrition – this session will provide skills on how to respond to editorial media inquiries. Group activities and individual feedback will be provided to each participant by Toby. Pre- and post-work will be a part of the workshop and must be completed in its entirety in a timely fashion. Learning Objectives After the workshop, nutrition professionals will be able to: 1. Implement techniques and best practices when handling editorial media queries. 2. Respond to nutrition-related editorial media queries using balanced and scientifically-sound research. 3. Communicate and disseminate well-written nutrition information and messages with confidence and actively correct misinformation, especially on controversial nutrition topics.

The CPE activity application for Ask the Expert: Responding Responsibly to Editorial Media Queries is pending CDR review and approval for 3 CPEUs.

Please fill out the below survey to determine your eligibility for this workshop. Attendees will be chosen based on this survey, and there is limited availability! Complete Survey

About the Presenter Toby Amidor, MS, RD, CDN, FAND, is a veteran in the food and nutrition industry with 20 years of experience. She is the founder of Toby Amidor Nutrition, where she provides nutrition and food safety consulting services for individuals, restaurants, and food brands. For 16 years, she has been the nutrition expert for FoodNetwork.com and a founding contributor to its Healthy Eats blog. She is a regular contributor to U.S. News, EatThisNotThat.com, Forbes.com, Cleanplates.com and she has her own “Ask the Expert” column in Today’s Dietitian magazine. Toby has been quoted in hundreds of national publications and appears on television regularly. For 11 years, she was an adjunct professor at Teachers College, Columbia University. In 2018, Toby was honored with the Media Excellence Award awarded by the Academy of Nutrition and Dietetics. Toby is a Wall Street Journal best-selling cookbook author of ten cookbooks, with her 11th scheduled to be released 2024, titled, Health Shots. Read more about all of Toby’s books at TobyAmidorNutrition.com/books. Toby trained as a clinical dietitian at New York University. Through ongoing consulting and faculty positions, she has established herself as one of the top experts in culinary nutrition, food safety, and nutrition communications.